Every company worth its salt should have a website that is well-designed, with a user-friendly interface that attracts visitors and turns them into loyal customers. Not having your best foot forward when it comes to web design and development can have disastrous consequences for your business and your brand. At C2 Consulting Group, we offer an easy five step process that takes your vision and turns it into a reality:

In general the search engines don’t charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your ad. It’s like joining a gym and only paying for each pound you lose – who wouldn’t go for that?

 

Pay-per-click advertising has a quick set-up and money spent will immediately translate into clicks through to your site. This means that PPC advertising delivers immediate results, unlike Search Engine Optimisation (SEO) campaigns. While an SEO campaign will ultimately produce more website visitors of a higher quality and lower unit cost, it could be months or years before you see the full benefit. If you need to generate online revenue immediately and have a business model which can support cost-effective PPC advertising, then a PPC campaign should form a key component of your Internet Marketing strategy.  Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword mining, budget allocations and miscellaneous ad configurations.

 

PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown. This ‘pay-per-performance’ model also allows advertisements to be delivered only in certain geographical locations and only on sites with related content. This results in targeted, high-quality traffic to your site, leading to a high conversion of browsers into buyers. PPC is therefore an effective way of selling goods and services. If you’re aiming to build brand awareness or launch a new product, pay-per-impression

 

 

Pay Per Click Advertising also allows you to target your advertisements so they only appear to qualified customers. Targeting options such as language targeting, location targeting, demographics targeting by gender and age, as well as time of the day and day of the week targeting, allow you to hone in on the audience that is most likely to turn a click into a conversion.

Pay per click advertising provides even more targeting control than SEO. An advertiser is able to define or revise of parameters and settings to ensure the exact market segment is exposed to the PPC ads.

 

Remember those design mockups? Our programmers are responsible for turning that PSD mockup into a fully-functional website that not only looks great, but works great, too. We have a number of tools at our disposal, including PHP, WordPress and Microsoft’s ASP.net.