Getting the Most Out of Your SEO Agency
So far, you’ve been constantly receiving excellent results from your SEO agency. For most people, the fact that the agency they’ve hired is doing what it’s supposed to be doing is already enough for them.
But
Should You Be Satisfied With This?
As a member of a trusted organization and/or company, it is your job to ask questions. Reputation is a business’ most important investment and you have the right to know whether your SEO supplier is engaging in practices that can compromise it.
There might be no predefined standards when it comes to SEO – but still, deceitful optimization techniques and methods that are contrary to the guidelines set by most search engines can spell dire consequences for any business.
Demanding A Clearer Look
Aside from reputation, your money is also at stake here. The SEO agency should be able to explain how their tools work, even if it is proprietary.
And to keep yourself abreast of the latest developments in your SEO campaign, it’s best to set up meetings and other forms of communication with your agency regularly. This way, you have more opportunities to share ideas and strategies which, in turn, could help them produce faster results.
Playing The Same Language Game
Like any other kind of industry or academic discipline, the world of SEO is full of technical terms and jargon that might confuse the average Internet user. To avoid getting their clients overwhelmed, some SEO agencies resort to dumbing down the terms and technicalities in an act of uncalled for patronization.
This is wrong. They must sound like they know what they are doing; technical terms should be left as is. If you need further explanation into the details, they should be able to give it to you at a drop of a hat.
Watch out for red flags: if they can’t provide definitions for their jargon or if they say that they have some sort of a special relationship with a search engine, then it’s probably time to look for another supplier.
Transparency Is The Key
Transparency is the number one characteristic to look for in any transaction. For example, most SEO agencies would provide their clients with a representative sample of the links they’ve placed instead of the whole list. They do this to save time on reports and to let the clients see the big picture instantly. But if you want to see the whole list for yourself, they must be able to provide it wholeheartedly. If they refuse, you should walk out of the door immediately.
What’s Fresh Today, May Turn Bad Tomorrow
It’s hard to justify prying into your SEO agency’s services when they’ve been constantly producing excellent results. But think about it in long-term. The SEO services that they are supplying has a huge impact on your business; it can make or break your business’ credibility. If at any point, you are unsure how your supplier is doing its job, take your time to review their practices
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