Carlos Caneja

About Carlos Caneja

With nearly two decades of career experience in IT and online commerce, West Palm Beach-based Carlos Caneja currently serves as President of C2 Consulting Group. Since its founding in 2010, the company offers customized, cutting-edge strategies to help clients achieve their goals—including branding, web design & development, SEO and online marketing. His company’s sophisticated strategies and unique understanding of client goals is driven by a one-on-one customer service-driven mandate, utilizing approaches that are fit best for every individual client. Carlos’ mantra for C2: “Open dialogue is a must when working with our clients, as positive input helps us better understand what they want from each project. It’s how we’re able to consistently deliver results that amaze and impress our clients.” He previously worked for 11 years as COO with Applied Innovations, which provides a wide range of enterprise-grade Windows Hosting services to the online marketplace.

Why Your Business Needs an ADA-Compliant Website

In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — […]

Does My Website Need a Privacy Policy?

With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with […]

Everything You Need to Know About Your Privacy Policy and GDPR Compliance

You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless […]

What is GDPR?

You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).

The primary goal of the GDPR is […]

ProjectHuddle Website Plugin for WordPress

The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.

 

Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.

C2 Consulting Group Named “Gold Woo Expert” by Automattic

This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.

Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) […]

3 Internet Trends Everyone Needs to Know

If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends […]

Reach the Pinnacle of SEO

Google wants organic, high-quality content because that is simply what we want.  It’s really that simple.

The SEO path will forever be a long and winded, yet exciting path to follow. It’s always evolving and introducing new methods that can boost search engine rankings, and you truly need to stay […]

How the New Changes to Google’s Paid Ads will Affect Your SEM

Unless you’ve been living under a rock lately, you have probably heard that Google has now revised their desktop user interface to eliminate ads from showing on the right sidebar. This is a huge change that affects many people, and it’s important to understand why Google made this adjustment, […]

C2 Consulting Group Named “Silver Woo Expert” by Automattic

BOYNTON BEACH, Fla. January 28, 2016. C2 Consulting Group (C2CG) has become a Silver Woo Expert, based on its expertise with ecommerce platform WooCommerce. C2CG is one of only a handful of web design firms worldwide earning this honor from WooCommerce developer Automattic, also the developer of WordPress.com, among […]

britecode Carlos Caneja | britecode

Carlos Caneja

In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — and that means you need to consider the Americans with Disabilities Act during the development and maintenance of your site.

If this isn’t something you’d considered before, you’re not alone. But it’s crucial that you keep accessibility at the forefront in order to protect your business and address all customer needs. Let’s take a closer look at what it means to have an ADA-compliant website, why it matters, and what you can do to get started.

What is ADA Compliance?

First, it’s important to know what ADA compliance means. “ADA” is shorthand for the Americans with Disabilities Act, which has been around in some form since the 1990s. You might already be familiar with the ADA if you run a brick-and-mortar location, as this legislation is what requires businesses to provide accessible parking spaces, ramps, entrances, and other features. Although this law was amended in 2009 to expand certain definitions, there is still a lot of ambiguity surrounding website accessibility.

ADA compliance, in this context, refers to websites that are fully accessible (meaning they provide an equitable experience) for all users. This means that, in order for your site to be ADA-compliant, you need to provide the same value of experience for people with all kinds of disabilities as you do to those visitors without disabilities.

Why Does ADA Compliance Matter?

ADA compliance matters for a couple of big reasons. For one thing, nearly 50 million people in the U.S. are living with a disability of some kind. If you make your site accessible only to those who see, hear, or interact with web content in the same way that you do, your business will potentially be missing out big time. An accessible website can make sure that you reach everyone and that you have no barriers that keep customers away.

Perhaps more importantly, the lack of ADA compliance is a legal liability. While it’s true that there are some businesses whose sites aren’t subject to ADA compliance guidelines, the vast majority of websites are required to meet these standards. If you fail to comply with the ADA, you run the risk of being sued. These lawsuits are becoming more prevalent, with major brands and even celebrities being forced to spend thousands on fixes and on legal settlements. By being proactive about ADA compliance, you can protect your business from legal action and bad press.

How Can You Ensure Your Site is ADA-Compliant?

Now that you know a little more about what ADA compliance means and why it matters, it’s time to take the next step to ensure your website measures up. But how do you ensure compliance?

If you have an existing website, one of the first steps is to have an accessibility audit performed. An audit can show you the scope of the changes you might need to make and put you on the right track to implementing those improvements. You might be able to make some of those fixes yourself — but if the entire site needs an overhaul (or you’re starting from scratch), you’ll want to meet with an expert who can make changes to your site’s code or perform a more customized manual review of your site.

According to the Web Content Accessibility Guidelines, an ADA-compliant website is perceivable, operable, understandable, and robust. This means that your site shouldn’t rely on just one sense for accessibility; that your site should be easily operable with the use of adaptive technologies; that your site should be simple to navigate and understand; and that your site should be responsive on any device or browser.

While there’s a lot more detail that goes into crafting an ADA-compliant site — like the use of descriptive alt text, closed captioning, and certain types of coding — a qualified web designer can help you figure out exactly what your site needs to be accessible to all.

The reality is that ADA compliance is just as important as having a website at all. By keeping this information in mind, you can get started on building or fixing a site that can address every user’s needs while boosting your brand.

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With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with other regulations) is to have a clear and concise “privacy policy.” Most website owners or businesses are uncertain on whether or not you actually need a privacy policy.

The short answer is most likely: yes, you will need a privacy policy. We’ll get into specifics below.

 

“How do I know if I need a privacy policy?”

The simplest answer is that if you collect any kind of information from the users of your website (or customers of your business) that is considered “personal,” then you need to have a privacy policy in place.

Any kind of information that can be used to identify an individual is considered “personal data.” Personal data can include, but is not limited to first and/or last name, email address, billing and/or shipping address, credit card information, phone number, IP addresses, and so on.

For websites, this information is commonly collected if you have an email list or use cookies on your website (which most websites and/or businesses do).

Having a privacy policy, regardless if it’s “required by law” in your situation can still be a great way to build trust with your users or customers. It’s often better to be safe than sorry with a privacy policy, but it’s also a great strategy for helping your customers feel more comfortable browsing your website or providing you with their personal data.

Below are some of the most common scenarios where a privacy policy may be required or otherwise recommended:

  • Websites
  • Blogs (e.g., on WordPress, Joomla, Drupal, etc.)
  • E-commerce Stores
  • Mobile apps
  • Desktop apps
  • SaaS apps
  • Other digital products or digital services

“What does a privacy policy do?”

 

A privacy policy is an agreement between you (website and/or business) and the user (or customer) on how you will handle that user’s personal data. In your privacy policy, you will include specifically what kind of data you will collect or request, how it’ll be collected, whether you share any of it with outside parties (known as third parties), and so on.

The privacy policy essentially lays out all the “whats” and “hows” that relate to a user’s personal data within your website or business.

“How do I install a privacy policy on my website?”

Adding a privacy policy to your website, business, or any other kind of application that collects personal data/information, requires you to have a page on your website dedicated to your privacy policy. Remember that your privacy policy requires you to list certain information about the data you collect, what happens to it, and how your user can modify that information.

The privacy policy needs to be easily accessible, commonly linked on the footer of your website or easily visible when a user is providing information to your website.

 

If you need help with your privacy policy, want to ensure that you are fully compliant with how you are collecting or handling personal data, or need assistance integrating your policy into your website, you can reach out to us at C2CG. We’ll be happy to answer your questions and get your website fully compliant and protected.

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You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless of location.

Today we’re going to break down everything you need to know about what you need in your privacy policy and how to remain GDPR compliant in your business.

 

Simplifying Your Privacy Policy

One of the goals of the GDPR is to simplify the language used in privacy policies so that the average user can understand exactly what is happening with their data that they’re providing, without needing someone else (like a lawyer) to decipher your intent and processes with their data.

Data collection and processing procedures need to be communicated in a way that is concise, transparent, intelligible, and in clear and plain language. This has been done to avoid the dense legalese that has been commonly used prior to the GDPR.

Being Transparent In Your Privacy Policy

In addition to simplifying the communication of your processes, your privacy policy also needs to disclose more information than was required prior to the GDPR (while still being clear and concise about it).

Below is everything you need to communicate to your users through your privacy policy?

  • Personal information – the specific information you collect that relates to the user as an identified or identifiable person
  • How you collect the user’s information and why you’re collecting it
  • How you are securing and protecting the data you’re collecting
  • Information about third parties that have access to the information you’re collecting from your users
  • If you use/store cookies
  • How your user can control any part of the data collection, storage, or processing of their personal information

Other Information You Need in Your Privacy Policy to Be GDPR Compliant

In order for your privacy policy to be compliant with the GDPR, you need to provide information on the following (while also still being concise and clear for your user):

  • Who your data controller is
  • Contact information for the data controller
  • Whether you use data to make automated decisions
  • Inform users of the 8 rights they have under the GDPR (which sums up as the right to access their data, request changes, and make deletions and corrections)
  • Whether or not providing data is mandatory (and what happens if they don’t give personal data, such as not being able to create an account or receive emails)
  • Whether you transfer data internationally
  • What your legal basis for processing data is

There’s no need to feel overwhelmed about the GDPR, even if it seems daunting at first when creating your privacy policy and striving to stay GDPR compliant from start to finish. This page will help you get started with the foundation of your privacy policy and what you need to be and stay compliant with the GDPR.

 

If you have questions about the GDPR or want to ensure that your privacy policy is going to be compliant with the GDPR, you can reach out to us at C2CG and we’ll be happy to help.

Do you need to upload a document?

You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).

The primary goal of the GDPR is to enforce a single data protection law and bring all EU member states into it, simplifying the regulation and enforcement of data protection. The GDPR creates guidelines/regulations on how data is processed, used, stored, or exchanged while making it more transparent to users who are providing their data.

Who the GDPR Applies To

Now you might be thinking that the GDPR doesn’t apply to you because you saw “EU” and you’re likely in the “US.” The GDPR doesn’t just apply to people in the EU but rather anyone who processes, uses, stores, or exchanges data of a EU citizen. In other words, if the following applies to you, GDPR needs to be taken into account for your business or website.

Your business has a presence in any EU country.

Your business does NOT have a presence in the EU, but your business or website processes any data of EU citizens.

In short: if your business is established in the EU or a portion of your customer base (or anyone you are using data for) is in the EU, you are responsible for complying with GDPR.

What Is Considered “Personal Data”?

When factoring in a privacy policy and how you structure the management of customers’ or users’ data, you’ll need to know what classifies as personal data. Any of the following is considered personal data of EU citizens, which boils down to any information relating to an “identified” or “identifiable natural person.”

Basic Identity Information – including name, email, address, ID numbers

Web Data – IP address, location, cookies, RFID tags

Health Related Data – about an individual’s health, their genetics, and biometric data

Racial and/or Ethnic Data

Political Opinions

Sexual Orientation

And any other information that can be directly linked to an identified or identifiable person.

Security Actions You Will Need to Consider

GDPR has provided a set of instructions that may be required, depending on your business and how you utilize the information of your customers/users.

Encrypt and pseudonymize the personal data of customers/users.

Make provisions for regular testing an evaluation of technical and organizational policies for the security of data.

Maintain confidentiality and integrity of processing systems and services used in relation to personal data.

After any physical or technical incident, restore the availability and access to personal data in a timely manner.

Summary of the GDPR

There’s a lot that goes into the GDPR and the new regulations on how you handle the personal data of EU citizens, especially when you consider that penalties can be in the millions of euros. There’s no need to be intimidated as you learn more about the GDPR and what you need to do (and if you even need to do anything). You can always consult with experienced web professionals who have a clear understanding of the GDPR and what your business or website will need to do in order to effectively comply with the new regulations.

Contact us today at C2CG about all things GDPR. We’ll take hard work off your shoulders regarding GDPR compliannce.

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The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.

 

Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.

Then head back over to the website where you wish to install the code and do the following.

a. Go to Settings >> ProjectHuddle Website

b. Paste the code

c. Save changes

That should do it.

 

 

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This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.

Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) achieved one of its 2017 goals early this year: being named an official “Gold Woo Expert” by Automattic. Automattic, best known for the ubiquitous content management system WordPress, named the West Palm Beach web development firm a “Gold Woo Expert” in March.

After being selected to join a small group of Silver Woo Experts around the world, C2 Consulting Group is now part of an even more exclusive club. The firm is one of only a handful of Gold Woo Experts in the world.

Carlos Caneja, President of C2 Consulting Group, says his firm has been implementing creative web development services and solutions since 2010, and he is proud to see that work recognized.

“Our clients come to us when they have a problem no one else can solve,” says Caneja, who has nearly two decades of Ecommerce and Information Technology experience. “Over the last year, we’ve engaged clients that required extensive WooCommerce customizations as well as custom plugin development in order to achieve their business goals with the WooCommerce platform.”

WooCommerce is an open source Ecommerce plugin for WordPress, and the program is designed to help online merchants of all sizes reach their Ecommerce goals. WordPress currently powers 75 million websites, or about 25% of all websites. The WooCommerce platform assists more than 380,000 online retailers by making it easier for these WordPress sites to handle Ecommerce transactions.

As one of the only Gold Woo Experts, Caneja says the C2 Consulting Group will continue to use its E-commerce experience to help clients implement innovative ideas.

“C2CG becoming a Silver Expert last year was great, as Silver Status is for companies that clearly know what they’re doing. But reaching Gold Status is a sign that C2CG is doing excellent work at the highest level. We plan on continuing to push the envelop throughout 2017 and into 2018.”

About C2 Consulting Group

Since its founding in 2010, the company has offered customized strategies to help clients achieve their goals—including branding, web design, web development, SEO, and online marketing. C2 Consulting Group also offers a custom ROI tracking system, featuring proprietary call tracking software and web-2-lead technology. To help clients keep up with the fast-paced online environment, the company focuses on results-based strategies for continuous improvement and success. For more information, visit the C2CG website at www.britecode.io.

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If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends you need to know about.

Smartphones and Tablets are Dominating the Internet

It’s no surprise that mobile devices are dominating the Internet. After all, just think about your own habits. When you want to quickly search something online, you probably reach for your iPhone or iPad instead of loading up the desktop or laptop.

So it’s no shocker that today, Internet usage from devices other than a computer is over 30%, in comparison to only 10% in 2011. Break that math down a little further and that means almost one third of your website traffic comes from people not using a computer.

Smartphones and tablets aren’t the only devices being used to access the Internet either. With Smart TVs, smart watches, wristbands and gaming consoles quickly becoming must-have items, your website needs to responsive across all devices.

 

selfie

selfie

Google Searches are Becoming More Specific

With so much content and websites online, people no longer expect to find exactly what they’re looking for when they conduct a search via Google or any other search engine. So, people changed the way they were searching.

Instead of typing generic search terms into search engines, such as “smartphone repair”, they’re searching for something more specific such as, “iPhone 6s cracked screen repair.”

Additionally, people are starting to enter full questions into search engines instead of basic terms, such as “cold symptoms”. Instead, they are typing in “what are the common cold symptoms in adults?”

You can take advantage of this Internet trend by producing quality content that incorporates long tail keywords and specific search term. Create blog posts that answer questions, so you can put the question search terms right in your content, and provide specifics and details of your product/services available to target specific search terms.

 

searches

Web Design Matters Even More Now Than Before

Anyone can build a website, but like most things in life, not all websites are created equally. Today, there are so many high quality websites that have been built by multi-billion dollar corporations, such as Facebook, Pinterest, Google, Apple, etc.

As a result, people expect to see similar quality across the board, or Internet, rather. They expect to see high quality, professional designs that are aesthetically pleasing.

If your web design is outdated, it will stick out – and not for the right reasons. A poor website design leaves your visitors with a bad impression of your business. On the contrary, if you have an excellent web design that is visually appealing, your traffic is likely to stay on your website 3 times longer. This also increases the chances of them making a purchase.

ugly website

So one of the biggest Internet trends of today is that more and more businesses have high quality websites.

Now that you know the top 3 Internet trends of today and what they’ll do for you, it’s time to put them into action.

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Google wants organic, high-quality content because that is simply what we want.  It’s really that simple.

The SEO path will forever be a long and winded, yet exciting path to follow. It’s always evolving and introducing new methods that can boost search engine rankings, and you truly need to stay current with the times in order to truly reach the pinnacle of SEO. Here is everything you need to be know to becoming a master at SEO today.

The Impending Doom of Penguin

One major thing you have to be aware of today is Google’s impending Penguin update. It’s an attack on spammy links, and as such, any websites that have poor quality links will not be rewarded. Ouch! Additionally, anything that seems unnatural will be viewed as questionable in the eyes of Google, and can do a significant amount of harm on your SEO and rankings.

The good news is that there are many services available online that analyze link quality, and can help reject any link(s) that could cause you problems.

Penguin works in correlation with Google’s Panda and Hummingbird updates in order to deliver more accurate and reliable results. Panda is all about rewarding high-quality, organic content, whereas Hummingbird is used to improve search engine’s capabilities, such as being able to understand words and semantics. However, no matter how in-depth your understanding is of these Google updates, you can never truly predict how such changes will affect each website.

SEO and Social Media

One of the most powerful marketing tools for the past several years, and very much so in 2016 is social media. It has introduced a new platform for business to interact with their customers, but what may surprise you is that it also has a large impact on SEO. While there is a vast array of social media platforms, Facebook, Twitter, Instagram, Linkedin and Pinterest are amongst the most popular ones. Having likes, posts, shares, comments ad ultimately, followers can significantly expand your business within branding, and within search engine results as well.

Multi-Screen Marketing

Internet searches are increasingly being performed via mobile devices. As such, mobile optimization is no longer an option, but a necessity to becoming successful. It’s so important that companies that do not have a mobile optimized websites are likely to be penalized by Google. The key is to not only have multi-screen marketing, but to ensure that each page loads quickly. Since the average Internet user has a very short attention span, your website speed is crucial to ensure low bounce rates, as it can take mere seconds for customers to abandon a website because the page doesn’t load promptly.

Content Creation

Content is an incredibly important factor in order to reach the pinnacle of SEO, as it’s no longer a place to stuff keywords (and hasn’t been for quite some time). Instead, it’s all about quality over quantity.    Since Google’s algorithm is becoming even more intelligent, it will pick up poor quality content, and penalize the website in the meantime. Ensure that all content provided is valuable, engaging, useful and relevant to your viewers, and
Google will correlate with this. Additionally, longer content has been proven to be more beneficial than short, shallow pieces.

Voice Search

Many people are now starting to use voice searches as opposed to typing out queries. This is crucial to recognize because people using voice-related tools to search the Internet will do so in a manner as if they were talking to another person. Having a similar conversational tone within your content can bring a huge boost in traffic.

Click-Through Rates

Search engines have amazing capabilities that can track how many times a viewer clicks on a website from the search engine result pages, and then returns to look for another website within the same search. Ultimately, this tells Google that the first website clicked on did not have valuable information, which brought the viewer back to find one that does. Click-through rates could also be a strong indicator that said website is optimized for search engine optimization, but doesn’t follow in suit with high-quality content. It’s crucial to maintain a good CTR, and can easily be done with engaging content.

Track Your SEO Strategies

Everyone should be using Google Analytics to track the progress of their SEO tactics. You can instantly comparing before-and-after statistics, which then allows you to make adjustments and updates to your website to further your success. These kinds of comparisons allow you to see what changes may have contributed to a decreased traffic, high bounce-rate, etc. so you can make alterations to your SEO strategies as needed.

The bottom line is that Google wants quality over quantity. The trick to SEO is to truly be as genuine, engaging and unique as possible. Anything that appears to be a tactic in the eyes of Google will certainly be frowned upon. However, with these tips, you will be sure to reach the pinnacle of SEO in 2016.

 

If you would like more information on SEO as well as a free SEO analysis on your web brand visit us @britecode.io/marketing

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Unless you’ve been living under a rock lately, you have probably heard that Google has now revised their desktop user interface to eliminate ads from showing on the right sidebar. This is a huge change that affects many people, and it’s important to understand why Google made this adjustment, and what it means for you.

On late February of 2016, Google rolled out a revised desktop user interface without right-hand ads.

 

What Has Changed

Although Google’s user interface has appeared to remain the same over the years, there have actually been many changes that have been implemented. For example, back in 2007, Google did not always show any top ads, and if they did, it was usually only one or two organic results.

serp circa 20

Screenshot circa 2007

Today, Google’s search pages show four ads at the top, as well the beginning of a map section. Additionally, some of the ads now have six lines, as opposed to the previous maximum of three lines.

serp-today

Screenshot 3.2016

Cost Per Click Prices will Increase

Since there are fewer available ad spots on the search result page, Cost Per Click prices will increase. In other words, advertisers will have to up their bids in order to get above the fold impressions. However, some say that with the additional fourth spot and ads still remaining at the bottom of the page, the change isn’t so drastic. But there is still a lesson to be learned about mobile bidding, and it’s that you need to be at the top positions to get those clicks. There will be significantly more competition for the top spots, which increases Cost Per Click prices. When this increases, the value of organic ranking will also increase because Adwords is all about the value of keyword.

Organic Click Through Rates will Decrease

With the new changes, users now have to scroll down the search page to find the organic results.  If we look back at the comparison of 2007, you’ll see that today, Google has increased the size of the map and local results. While the local search results were decreased from showing seven to only showing three, the amount of screen shown was increased to actually such results. As a result, organic results were again, pushed further down the page. Now, with the fourth ad spot being available for highly commercial search queries, the organic results are being pushed even further down the page, which is why those top positions in Google are so favorable. However, results that appear lower on the page tend to have a lower click through rate, and this is expected to decrease even more.

Third party CTR data shows a rapid drop in the CTR as position increases. This winner takes all phenomena has been discussed extensively and is why top positions in Google are so valuable.

 

ctr

Source: Advancedwebranking.com/ctrstudy

Value of Organic Rankings

You may be wondering how a decreased click through rate and increased cost per click will affect SEO. This can easily be determined by using a formula that calculates the value or organic rankings.

Monthly Organic Value = Monthly Volume x CTR of Position x Adwords CPC

This exact formula takes the cost of running Adwords campaigns as an equivalent for the organic results. The keyword planner provides approximate cost per clicks, as well as the monthly number of search for said keyword. Then, the estimated click-through rate is then provided for that keyword. Thus, an estimate in the value of organic rankings is provided.

What this essentially means is that there would be no reason for advertisers to pay a flat fee for organic listing, as opposed to paying for Adwords. However, paying Google for an organic slot isn’t even an option, but you get the jest of it.

SEO is Still Here

Now, it is unfair to say that these are the exact changes that will be seen for CTR and CPC. However, the prediction is that Cost per Click will increase more than the actual organic Click Through Rate decreases. If this is accurate, it means that the value of an organic position will also increase. Thus, companies will be more willing to spend even more money on programs that improve their rankings.  This can also be said for local SEO, as more small businesses will be eager to appear in the local 3-pack of Google.

So, what does this all mean? Google’s user interface is still quite far from becoming a page strictly of paid-for-ads, and SEO still has a significant amount of power and value to businesses. Things will certainly be more competitive, especially for those ad positions, but with a strong SEO strategy, you can still prevail within the search results.

Conclusions

While we are still a long way from a Google UI that is all ads, the most recent change by Google notches us one step closer. For people questioning the value of SEO, these most recent changes will only make the organic results more value to businesses. Here is what we see happening:

  • Adwords CPC will increase especially for competitive niches. Advertisers will be forced to ante up or get out of the auctions.
  • Organic CTR will decrease due to the new fourth ad on highly commercial search queries.
  • The estimated value of an organic ranking will increase because Adwords CPC will increase at a higher rate than the decrease in organic CTR.
  • Everything gets more competitive leading more businesses dabbling in SEO or PPC to make real investments or get out.
  • Map pack rankings are the low hanging fruit for small businesses but Google has already amped up the competition with their 7 to 3 Pack.
  • SEO is NOT dead!

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BOYNTON BEACH, Fla. January 28, 2016. C2 Consulting Group (C2CG) has become a Silver Woo Expert, based on its expertise with ecommerce platform WooCommerce. C2CG is one of only a handful of web design firms worldwide earning this honor from WooCommerce developer Automattic, also the developer of WordPress.com, among other Internet publishing and developing services.

WordPress is the world’s most popular open-source web content management system (CMS), powering over 74 millions websites  on the web today.  The Woo Commerce Platform enables ecommerce on this popular CMS and also conserves the WordPress ease of use, as well as thousands of ready-to-use extensions already out there. . Its architecture has a very small footprint so it can run smoothly on low-cost  LAMP web hosting, unlike other ecomm platforms.  On top of that, it provides  a very powerful API, so in terms of extensibility the sky is the limit. According to web designers, business owners and business customers alike, it’s very well-thought -out and intuitive to use.

According to the WOOTHEMES website, WooCommerce is “The world’s favorite eCommerce solution that gives you complete control to sell anything.” Automattic promotes its signature ecommerce solution this way: “Hang your sign online, all the world at your doorstep. A plugin for you.”

Woo Expert LogoC2CG Founder and President Carlos Caneja could not agree more. He says, “We love working with the Woo Commerce platform.  It’s always our first recommendation to any clients looking to venture into the ecommerce space.  It’s also a welcome solution for clients who have had bad experiences with other ecommerce applications.   Our talented team of web developers and web analysts have implemented some amazing features and integrations on this powerful platform.  We also work with design firms that have clients running on WooCommerce but who need a hands-on expert to expand the platform’s functionality in terms of integration and features set.”

Of becoming a Silver Woo Expert, Caneja commented, “Automattic is rightly stringent about the designation. They don’t just let anyone “in the door” as a partner.  We had to prove our skills in a structured one-on-one interview and show a variety of client projects demonstrating a breadth of experience with Woo Commerce.  Automattic not only was blown away with some of our current implementations, but also with our design process and how we bring the CONCEPT TO REALITY experience to the client. We feel honored and privileged to be chosen as one of an exclusive group of Woo Commerce partners.”

Since its founding in 2010, C2CG has offered customized, cutting-edge strategies to help clients achieve their goals—including branding, web design and development, ecommerce, SEO and online marketing.  Among its differentiators is a true ROI tracking system with C2CG proprietary call tracking and web-2-lead technology. These are must-have features to track marketing success, yet not many companies out there offer this feature.

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