In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — […]
With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with […]
You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless […]
You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).
The primary goal of the GDPR is […]
Whether you currently sell products online or you are just getting started, sales tax compliance is something that you shouldn’t ignore. It’s vital that you are accurate in your calculations and correct in what different states and cities owe because it ensures that your business complies with the laws. […]
Whether you manage a personal WordPress website or you run a business website, it’s vital that you take the time to do updates. Because technology continually evolves and WordPress stays at the forefront of the industry, you can trust that the updates are designed to improve your website and […]
You may have already heard that Google is forcing websites to have an SSL Certificate or they will flag your site. While this may be frustrating, it makes sense because Google is just doing their job to keep users happy and making sure that they are visiting […]
The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.
Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.
This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.
Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) […]
If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends […]
In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — and that means you need to consider the Americans with Disabilities Act during the development and maintenance of your site.
If this isn’t something you’d considered before, you’re not alone. But it’s crucial that you keep accessibility at the forefront in order to protect your business and address all customer needs. Let’s take a closer look at what it means to have an ADA-compliant website, why it matters, and what you can do to get started.
First, it’s important to know what ADA compliance means. “ADA” is shorthand for the Americans with Disabilities Act, which has been around in some form since the 1990s. You might already be familiar with the ADA if you run a brick-and-mortar location, as this legislation is what requires businesses to provide accessible parking spaces, ramps, entrances, and other features. Although this law was amended in 2009 to expand certain definitions, there is still a lot of ambiguity surrounding website accessibility.
ADA compliance, in this context, refers to websites that are fully accessible (meaning they provide an equitable experience) for all users. This means that, in order for your site to be ADA-compliant, you need to provide the same value of experience for people with all kinds of disabilities as you do to those visitors without disabilities.
ADA compliance matters for a couple of big reasons. For one thing, nearly 50 million people in the U.S. are living with a disability of some kind. If you make your site accessible only to those who see, hear, or interact with web content in the same way that you do, your business will potentially be missing out big time. An accessible website can make sure that you reach everyone and that you have no barriers that keep customers away.
Perhaps more importantly, the lack of ADA compliance is a legal liability. While it’s true that there are some businesses whose sites aren’t subject to ADA compliance guidelines, the vast majority of websites are required to meet these standards. If you fail to comply with the ADA, you run the risk of being sued. These lawsuits are becoming more prevalent, with major brands and even celebrities being forced to spend thousands on fixes and on legal settlements. By being proactive about ADA compliance, you can protect your business from legal action and bad press.
Now that you know a little more about what ADA compliance means and why it matters, it’s time to take the next step to ensure your website measures up. But how do you ensure compliance?
If you have an existing website, one of the first steps is to have an accessibility audit performed. An audit can show you the scope of the changes you might need to make and put you on the right track to implementing those improvements. You might be able to make some of those fixes yourself — but if the entire site needs an overhaul (or you’re starting from scratch), you’ll want to meet with an expert who can make changes to your site’s code or perform a more customized manual review of your site.
According to the Web Content Accessibility Guidelines, an ADA-compliant website is perceivable, operable, understandable, and robust. This means that your site shouldn’t rely on just one sense for accessibility; that your site should be easily operable with the use of adaptive technologies; that your site should be simple to navigate and understand; and that your site should be responsive on any device or browser.
While there’s a lot more detail that goes into crafting an ADA-compliant site — like the use of descriptive alt text, closed captioning, and certain types of coding — a qualified web designer can help you figure out exactly what your site needs to be accessible to all.
The reality is that ADA compliance is just as important as having a website at all. By keeping this information in mind, you can get started on building or fixing a site that can address every user’s needs while boosting your brand.
With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with other regulations) is to have a clear and concise “privacy policy.” Most website owners or businesses are uncertain on whether or not you actually need a privacy policy.
The short answer is most likely: yes, you will need a privacy policy. We’ll get into specifics below.
The simplest answer is that if you collect any kind of information from the users of your website (or customers of your business) that is considered “personal,” then you need to have a privacy policy in place.
Any kind of information that can be used to identify an individual is considered “personal data.” Personal data can include, but is not limited to first and/or last name, email address, billing and/or shipping address, credit card information, phone number, IP addresses, and so on.
For websites, this information is commonly collected if you have an email list or use cookies on your website (which most websites and/or businesses do).
Having a privacy policy, regardless if it’s “required by law” in your situation can still be a great way to build trust with your users or customers. It’s often better to be safe than sorry with a privacy policy, but it’s also a great strategy for helping your customers feel more comfortable browsing your website or providing you with their personal data.
Below are some of the most common scenarios where a privacy policy may be required or otherwise recommended:
A privacy policy is an agreement between you (website and/or business) and the user (or customer) on how you will handle that user’s personal data. In your privacy policy, you will include specifically what kind of data you will collect or request, how it’ll be collected, whether you share any of it with outside parties (known as third parties), and so on.
The privacy policy essentially lays out all the “whats” and “hows” that relate to a user’s personal data within your website or business.
Adding a privacy policy to your website, business, or any other kind of application that collects personal data/information, requires you to have a page on your website dedicated to your privacy policy. Remember that your privacy policy requires you to list certain information about the data you collect, what happens to it, and how your user can modify that information.
The privacy policy needs to be easily accessible, commonly linked on the footer of your website or easily visible when a user is providing information to your website.
If you need help with your privacy policy, want to ensure that you are fully compliant with how you are collecting or handling personal data, or need assistance integrating your policy into your website, you can reach out to us at C2CG. We’ll be happy to answer your questions and get your website fully compliant and protected.
You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless of location.
Today we’re going to break down everything you need to know about what you need in your privacy policy and how to remain GDPR compliant in your business.
One of the goals of the GDPR is to simplify the language used in privacy policies so that the average user can understand exactly what is happening with their data that they’re providing, without needing someone else (like a lawyer) to decipher your intent and processes with their data.
Data collection and processing procedures need to be communicated in a way that is concise, transparent, intelligible, and in clear and plain language. This has been done to avoid the dense legalese that has been commonly used prior to the GDPR.
In addition to simplifying the communication of your processes, your privacy policy also needs to disclose more information than was required prior to the GDPR (while still being clear and concise about it).
Below is everything you need to communicate to your users through your privacy policy?
In order for your privacy policy to be compliant with the GDPR, you need to provide information on the following (while also still being concise and clear for your user):
There’s no need to feel overwhelmed about the GDPR, even if it seems daunting at first when creating your privacy policy and striving to stay GDPR compliant from start to finish. This page will help you get started with the foundation of your privacy policy and what you need to be and stay compliant with the GDPR.
If you have questions about the GDPR or want to ensure that your privacy policy is going to be compliant with the GDPR, you can reach out to us at C2CG and we’ll be happy to help.
You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).
The primary goal of the GDPR is to enforce a single data protection law and bring all EU member states into it, simplifying the regulation and enforcement of data protection. The GDPR creates guidelines/regulations on how data is processed, used, stored, or exchanged while making it more transparent to users who are providing their data.
Now you might be thinking that the GDPR doesn’t apply to you because you saw “EU” and you’re likely in the “US.” The GDPR doesn’t just apply to people in the EU but rather anyone who processes, uses, stores, or exchanges data of a EU citizen. In other words, if the following applies to you, GDPR needs to be taken into account for your business or website.
Your business has a presence in any EU country.
Your business does NOT have a presence in the EU, but your business or website processes any data of EU citizens.
In short: if your business is established in the EU or a portion of your customer base (or anyone you are using data for) is in the EU, you are responsible for complying with GDPR.
When factoring in a privacy policy and how you structure the management of customers’ or users’ data, you’ll need to know what classifies as personal data. Any of the following is considered personal data of EU citizens, which boils down to any information relating to an “identified” or “identifiable natural person.”
Basic Identity Information – including name, email, address, ID numbers
Web Data – IP address, location, cookies, RFID tags
Health Related Data – about an individual’s health, their genetics, and biometric data
Racial and/or Ethnic Data
Political Opinions
Sexual Orientation
And any other information that can be directly linked to an identified or identifiable person.
GDPR has provided a set of instructions that may be required, depending on your business and how you utilize the information of your customers/users.
Encrypt and pseudonymize the personal data of customers/users.
Make provisions for regular testing an evaluation of technical and organizational policies for the security of data.
Maintain confidentiality and integrity of processing systems and services used in relation to personal data.
After any physical or technical incident, restore the availability and access to personal data in a timely manner.
There’s a lot that goes into the GDPR and the new regulations on how you handle the personal data of EU citizens, especially when you consider that penalties can be in the millions of euros. There’s no need to be intimidated as you learn more about the GDPR and what you need to do (and if you even need to do anything). You can always consult with experienced web professionals who have a clear understanding of the GDPR and what your business or website will need to do in order to effectively comply with the new regulations.
Contact us today at C2CG about all things GDPR. We’ll take hard work off your shoulders regarding GDPR compliannce.
Whether you currently sell products online or you are just getting started, sales tax compliance is something that you shouldn’t ignore. It’s vital that you are accurate in your calculations and correct in what different states and cities owe because it ensures that your business complies with the laws. Forty-five states as well as Washington D.C. all require sales tax (and these come at different rates based on the state). Also, some cities have their own sales tax laws you’ll need to abide by. To help you achieve sales tax compliance, here are a few keys to success.
When you have a connection to a state (also called a “sales tax nexus”), then you’ll need to have buyers pay the appropriate sales tax. There are a few different ways that you can create this connection, such as selling the product to the person that lives in the state, having an affiliate or business personnel in the area, keeping inventory stored in the area, and selling items at a special event that was located in the state.
Some businesses may not have a taxable item that they are selling in the state like digital products, groceries, and textbooks. However, not all states are going to be the same when it comes to taxable items. For example, groceries are taxable in Alabama, but they are tax exempt one state over in Tennessee.
You can register for a sales tax permit online once you find that the products you sell are taxable and you have a connection with the state. Make sure you do this before you begin selling products and collecting taxes. After you’ve received your permit, you’ll also get a filing frequency and due date for the sales tax. Once again, pay attention because the different states can have different frequencies.
When customers buy products from your website, there should be a way to apply taxes to the transaction. You can collect these at the shopping cart and the most common way to do this is to base it on the state in their shipping address. However, there are some special circumstances that may change this. If you have an out of the normal transaction, then you’ll want to do a little extra research to make sure you’re paying the appropriate amount of taxes.
Now that you’ve incorporated a system for sales tax compliance on your website and have identified the states and products that require attention, it’s time to report what you’ve collected and file your tax returns. These need to be in on time, so make sure you pay close attention to each state’s frequency and mark it on the calendar. And remember, if you don’t want to DIY this on your own, bring in the experts!
Whether you manage a personal WordPress website or you run a business website, it’s vital that you take the time to do updates. Because technology continually evolves and WordPress stays at the forefront of the industry, you can trust that the updates are designed to improve your website and it’s recommended that you do them as soon as they’re available. If you aren’t sure how to update your WordPress website or even back it up, then it’s best to consult an expert to ensure you don’t compromise your website’s customizations.
There are quite a few benefits of updating your WordPress site, and here we’ll look at the three most important.
Plugins are an essential part of your web design, and when you have an updated website, these plugins will seamlessly become compatible. If you have an older version of WordPress, you may be limited. Beyond being limited to what you’re compatible with, you’ll find that current plugins won’t have all of the bells and whistles that the updated versions have.
Security is important to everyone that gets online these days, and that’s A LOT of people. WordPress makes their upgrades public because they are an open source software. If they have changed anything having to do with security or corrected a security issue in the update, hackers will know, and those guys always target WordPress sites that haven’t upgraded.
Who doesn’t want access to the latest features WordPress has to offer? Remember, their job is to make your experience better, and they’re pretty good at it. When you get an update, you should be excited to see what’s new and what will save you time.
When updating your website, there are a few best practices that you should follow. Here we list three of those, but trust that there are more based on the size of your website and other factors. One thing that is vital that you understand is that updating a WordPress site isn’t always as easy as it seems. While the platform is excellent and efficient, there are many details that you need to pay attention to. Simply hitting the update button may work sometimes, but it can also lead to troubles that can fracture your website and interrupt the normal activity.
There are a range of skills that you’ll want to have an in-depth understanding of from CSS to MSQL to navigating around the cPanel. If you aren’t confident in with areas like HTML, it’s a good rule of thumb to either have a web designer prepared for disaster relief in case something goes wrong when you update or to just bring in the pros for the entire process. That way, if there is a problem, your site can be restored accordingly.
Backup your database to ensure you don’t lose anything. Don’t skip this step because you think its only purpose is to give you peace of mind (which it will) or because you think it won’t happen to you (it can). Make sure you have a reliable backup system in place.
There are some excellent premium plugins that are created just for the job. You can also backup files manually in the cPanel or through hosting. There are a few other methods you can apply. Just be sure that you are confident in using the backup system that you have in place because this is the primary way to resolve issues when the update doesn’t go as planned.
The process of upgrading is going to require that you pay attention to each step. The changelogs need to be looked at (so you can see the summary of changes), and you should note any modifications made to source files (if any). If you use WordPress versions for themes, plugins, software, and everything in between, begin by updating these and then update third-party themes and plugins.
A few other techniques you can apply to the process of updating your website is to activate a plugin that lets people know your site is being worked on or is maintenance mode. This prevents an error message from appearing if something doesn’t update correctly. Also, research the plugins that you use and see if other customers have had issues with it when updating their WordPress site. You may be able to troubleshoot a few problems ahead of the curve.
Once you’ve updated the themes, plugins, and other necessary parts of your website, run through and make sure everything looks good. If there are errors, you can correct those and then get your website back up and running!
If you can, use the staging area for the updates before updating the live site. By testing the site this way, you get a chance to see any changes that are made and if there’s an issue that needs to be corrected before going live. You can create staging areas through your host, a plugin, manually, and by creating a dedicated stage site.
There are pros and cons to updating your website, but the pros definitely outweigh the cons. By knowing what to expect, whether it is a positive impact or a negative one, you can easily combat the issues or enhance your website when you keep WordPress updated.
Don’t forget, if you’re not comfortable with the updating process for WordPress, let the pros take care of the job for. Even when your tech-savvy, the learning curve for an area as specific as website updates is time-consuming, and you want to make sure you get it right. After all, an update should be viewed as a good thing because it’s keeping your website protected and functioning properly.
You may have already heard that Google is forcing websites to have an SSL Certificate or they will flag your site. While this may be frustrating, it makes sense because Google is just doing their job to keep users happy and making sure that they are visiting secure websites. Online security is essential these days and people are paying closer attention to ensure they don’t become a victim of spam, identity theft, hackers, and more. Without an SSL certificate, your site will pop up as “not secure,” and this could cause you to lose valuable customers. To help you get more information about SSL certificates and keep your website secure (and your visitors coming back), we’ve provided some details below.
Think of SSL (Secure Sockets Layer) as a liaison between the web servers and browsers. The standard security technology is created using an encrypted link, and this link makes sure the data that is exchanged between the two are integral as well as private. With the SSL certificate, you can establish a secure connection and you’re digitally connected to a cryptographic key. Without it, though, you’ll send a message to your visitors that your website is not secure.
The primary benefit of having an SSL certificate is to ensure information is secure. Many cybercriminals utilize the fact that the data you send is passed around from different computers until reaching its destination, and this information, when not encrypted, can be compromised while on its journey. The SSL certificate prevents the data being sent from being readable until it reaches the destination of the server that you’re actually sending it to.
Those that are committing cyber crimes are always looking for gaps and weak spots to penetrate within the network so they can extract sensitive information while it’s moving from place to place on the internet. An SSL certification is a frontline of defense against these criminals.
On top of that, you simply give visitors the confidence to move forward on your website. When you have “not secure” warnings that pop up when people visit your website, then they are going to leave. After all, wouldn’t you leave a non-secure website or be hesitant to provide sensitive information on it, like your name and address or credit card number?
If you have a website that collects information in areas such as contact forms or if you have a search bar on your site or other spaces that require text input, make sure you have your SSL certification installed. Also, if you have an http:// at the front of your URL, you’ll need to get this task done sooner rather than later to ensure your visitors have a good experience and feel safe on your website. It will only take one visit showing that your site isn’t secure, and the potential customer will likely leave and never return. Get a pro web designer involved to help you secure your website so that both Google and your visitors are satisfied with your security levels.
The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.
Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.
Then head back over to the website where you wish to install the code and do the following.
a. Go to Settings >> ProjectHuddle Website
b. Paste the code
c. Save changes
That should do it.
This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.
Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) achieved one of its 2017 goals early this year: being named an official “Gold Woo Expert” by Automattic. Automattic, best known for the ubiquitous content management system WordPress, named the West Palm Beach web development firm a “Gold Woo Expert” in March.
After being selected to join a small group of Silver Woo Experts around the world, C2 Consulting Group is now part of an even more exclusive club. The firm is one of only a handful of Gold Woo Experts in the world.
Carlos Caneja, President of C2 Consulting Group, says his firm has been implementing creative web development services and solutions since 2010, and he is proud to see that work recognized.
“Our clients come to us when they have a problem no one else can solve,” says Caneja, who has nearly two decades of Ecommerce and Information Technology experience. “Over the last year, we’ve engaged clients that required extensive WooCommerce customizations as well as custom plugin development in order to achieve their business goals with the WooCommerce platform.”
WooCommerce is an open source Ecommerce plugin for WordPress, and the program is designed to help online merchants of all sizes reach their Ecommerce goals. WordPress currently powers 75 million websites, or about 25% of all websites. The WooCommerce platform assists more than 380,000 online retailers by making it easier for these WordPress sites to handle Ecommerce transactions.
As one of the only Gold Woo Experts, Caneja says the C2 Consulting Group will continue to use its E-commerce experience to help clients implement innovative ideas.
“C2CG becoming a Silver Expert last year was great, as Silver Status is for companies that clearly know what they’re doing. But reaching Gold Status is a sign that C2CG is doing excellent work at the highest level. We plan on continuing to push the envelop throughout 2017 and into 2018.”
About C2 Consulting Group
Since its founding in 2010, the company has offered customized strategies to help clients achieve their goals—including branding, web design, web development, SEO, and online marketing. C2 Consulting Group also offers a custom ROI tracking system, featuring proprietary call tracking software and web-2-lead technology. To help clients keep up with the fast-paced online environment, the company focuses on results-based strategies for continuous improvement and success. For more information, visit the C2CG website at www.britecode.io.
If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends you need to know about.
It’s no surprise that mobile devices are dominating the Internet. After all, just think about your own habits. When you want to quickly search something online, you probably reach for your iPhone or iPad instead of loading up the desktop or laptop.
So it’s no shocker that today, Internet usage from devices other than a computer is over 30%, in comparison to only 10% in 2011. Break that math down a little further and that means almost one third of your website traffic comes from people not using a computer.
Smartphones and tablets aren’t the only devices being used to access the Internet either. With Smart TVs, smart watches, wristbands and gaming consoles quickly becoming must-have items, your website needs to responsive across all devices.
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With so much content and websites online, people no longer expect to find exactly what they’re looking for when they conduct a search via Google or any other search engine. So, people changed the way they were searching.
Instead of typing generic search terms into search engines, such as “smartphone repair”, they’re searching for something more specific such as, “iPhone 6s cracked screen repair.”
Additionally, people are starting to enter full questions into search engines instead of basic terms, such as “cold symptoms”. Instead, they are typing in “what are the common cold symptoms in adults?”
You can take advantage of this Internet trend by producing quality content that incorporates long tail keywords and specific search term. Create blog posts that answer questions, so you can put the question search terms right in your content, and provide specifics and details of your product/services available to target specific search terms.
Anyone can build a website, but like most things in life, not all websites are created equally. Today, there are so many high quality websites that have been built by multi-billion dollar corporations, such as Facebook, Pinterest, Google, Apple, etc.
As a result, people expect to see similar quality across the board, or Internet, rather. They expect to see high quality, professional designs that are aesthetically pleasing.
If your web design is outdated, it will stick out – and not for the right reasons. A poor website design leaves your visitors with a bad impression of your business. On the contrary, if you have an excellent web design that is visually appealing, your traffic is likely to stay on your website 3 times longer. This also increases the chances of them making a purchase.
So one of the biggest Internet trends of today is that more and more businesses have high quality websites.
Now that you know the top 3 Internet trends of today and what they’ll do for you, it’s time to put them into action.
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