WooCommerce is one of the most popular e-commerce platforms for WordPress, and it offers a wide variety of plugins to help you customize and improve your online store. In this blog post, we’ll take a look at some of the most popular plugins for WooCommerce that can help you […]
Maximizing conversions on an eCommerce website is crucial for the success of an online business. A conversion refers to the action that you want visitors to take on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. There are several […]
Page speed is a critical factor in determining the success of a website. Not only does it affect the user experience, but it also plays a crucial role in search engine optimization (SEO). In this blog post, we will discuss why page speed is important and how to improve […]
In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — […]
With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with […]
You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless […]
You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).
The primary goal of the GDPR is […]
The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.
Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.
This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.
Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) […]
If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends […]
WooCommerce is one of the most popular e-commerce platforms for WordPress, and it offers a wide variety of plugins to help you customize and improve your online store. In this blog post, we’ll take a look at some of the most popular plugins for WooCommerce that can help you increase sales, improve customer experience, and streamline your e-commerce operations.
WooCommerce Subscriptions: This plugin allows you to sell subscriptions for products or services on your website. It’s perfect for businesses that sell recurring products, such as magazines, software, or memberships.
WooCommerce Memberships: This plugin allows you to create membership plans for your website, which can include exclusive content, discounts, and other perks for members. It’s a great way to increase customer loyalty and drive repeat sales.
Yoast SEO for WordPress: This plugin is a must-have for any WooCommerce website, as it helps you optimize your pages and posts for search engines. With Yoast SEO, you can easily add meta tags, create XML sitemaps, and control which pages are indexed by search engines.
WPForms: This plugin allows you to create custom forms for your website, such as contact forms, survey forms, and registration forms. It’s a great way to collect customer information and feedback, and it’s easy to use even if you don’t have any coding experience.
WooCommerce Product Add-Ons: This plugin allows you to add custom options to your products, such as personalization fields, gift wrapping, and upsells. It’s a great way to increase the value of each order and boost sales.
WooCommerce Multilingual: This plugin allows you to create a multilingual store with WooCommerce. It is compatible with WPML and it allows you to translate all WooCommerce pages, products, and categories, making it easy to reach a global audience.
These are just a few examples of the many powerful plugins available for WooCommerce. By using these plugins, you can create a more effective and efficient online store that will help you increase sales, improve customer experience, and streamline your e-commerce operations.
Maximizing conversions on an eCommerce website is crucial for the success of an online business. A conversion refers to the action that you want visitors to take on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. There are several key factors to consider when trying to maximize conversions on an eCommerce website.
First, it is important to have a clear and compelling call-to-action (CTA). The CTA is the button or link that you want visitors to click on to complete a conversion. It should be prominently displayed on the website, such as in the header or footer, and should be written in clear and action-oriented language. A good CTA will tell the visitor exactly what to expect when they click on it and will entice them to do so.
Second, a website should have a clean and easy-to-use design. A cluttered and confusing website can be overwhelming for visitors, causing them to leave without taking any action. On the other hand, a clean and well-organized website makes it easy for visitors to find what they are looking for, which can increase the likelihood of a conversion.
Third, it is important to have a clear and concise product or service description. The product or service description should provide all of the necessary information that the visitor needs to know in order to make a purchase or take some other kind of action. It should also be written in a way that is easy to understand and should highlight the benefits of the product or service.
Fourth, it is important to have a user-friendly checkout process. The checkout process should be simple and straightforward, with as few steps as possible. It should also have clear and concise instructions, and should be secure to ensure that the customer’s information is protected. A long and complicated checkout process can be a major turn-off for visitors, causing them to abandon their purchase.
Fifth, it is important to have a responsive design. A responsive design ensures that the website adapts to the device that it is being viewed on, whether it be a desktop computer, tablet, or smartphone. This is important because more and more people are using mobile devices to browse the internet, and a website that is not optimized for mobile devices can be difficult to navigate and can lead to a poor user experience.
Sixth, it is important to use high-quality images. High-quality images can help to showcase the products and services in the best light possible. They should be clear and well-lit, and should show the product or service from multiple angles. Additionally, it’s a good practice to include zoom-in feature for the images, so that customer can see the product in more details.
Seventh, it is important to have a good search functionality. A good search functionality allows visitors to easily find what they are looking for, which can increase the likelihood of a conversion. It should be easy to use, and should provide relevant results for the keywords that the visitor is searching for.
Eighth, it is important to have good reviews and ratings. Good reviews and ratings can help to increase the trust and credibility of the website and the products or services that are being offered. They can also help to provide valuable information that can help visitors to make a purchase decision.
Finally, it is important to have a good return policy. A good return policy can help to increase the trust and credibility of the website, and can help to increase the likelihood of a conversion. It should be easy to understand, and should provide clear instructions on how to return a product or service.
In conclusion, maximizing conversions on an eCommerce website is crucial for the success of an online business.
Page speed is a critical factor in determining the success of a website. Not only does it affect the user experience, but it also plays a crucial role in search engine optimization (SEO). In this blog post, we will discuss why page speed is important and how to improve it.
First, let’s define page speed. Page speed refers to the amount of time it takes for a website to fully load and display all of its content. This includes images, text, videos, and other elements. The faster a website loads, the better the user experience will be.
When it comes to user experience, page speed is a key factor. No one wants to wait for a website to load, and if it takes too long, users will simply leave and find a faster alternative. This can lead to a high bounce rate, which is the percentage of visitors that leave a website after only viewing one page. A high bounce rate is a red flag for search engines, as it suggests that the website is not providing a good user experience.
Additionally, page speed is a ranking factor for search engines. Google has stated that page speed is a signal used in their algorithm to rank pages. This means that faster loading websites are more likely to appear at the top of search results. This is because search engines want to provide the best possible results for their users, and a fast loading website is a sign of a high-quality website.
So how can you improve your page speed? There are several ways to do this. One of the most effective ways is to optimize images. Images can take up a lot of space and slow down the loading time of a website. Compressing images and using the correct file format can significantly reduce the file size and speed up the loading time.
Another way to improve page speed is to minimize the number of HTTP requests. Each time a website loads, it makes a request to the server for the different elements on the page. The more requests that are made, the longer it will take for the website to load. Minimizing the number of requests can be done by combining files, such as CSS and JavaScript, and using CSS sprites.
Caching is also important for page speed. Caching allows a website to store a copy of the website on the user’s device, so it doesn’t have to load all the data every time the user visits the website. This can significantly improve the loading time for repeat visitors.
In conclusion, page speed is an important factor in determining the success of a website. It affects both the user experience and search engine optimization. By optimizing images, minimizing HTTP requests, and implementing caching, you can significantly improve your page speed and boost your SEO. Remember, a fast loading website is a sign of a high-quality website, and it will likely lead to higher search engine rankings, lower bounce rates and improved user experience.
In 2021, having a website for your business is essential. But it’s not merely enough to secure a domain, a host, a CMS, a web designer, and a white label SEO reseller program. You need to make sure that your site is truly accessible to all users — and that means you need to consider the Americans with Disabilities Act during the development and maintenance of your site.
If this isn’t something you’d considered before, you’re not alone. But it’s crucial that you keep accessibility at the forefront in order to protect your business and address all customer needs. Let’s take a closer look at what it means to have an ADA-compliant website, why it matters, and what you can do to get started.
First, it’s important to know what ADA compliance means. “ADA” is shorthand for the Americans with Disabilities Act, which has been around in some form since the 1990s. You might already be familiar with the ADA if you run a brick-and-mortar location, as this legislation is what requires businesses to provide accessible parking spaces, ramps, entrances, and other features. Although this law was amended in 2009 to expand certain definitions, there is still a lot of ambiguity surrounding website accessibility.
ADA compliance, in this context, refers to websites that are fully accessible (meaning they provide an equitable experience) for all users. This means that, in order for your site to be ADA-compliant, you need to provide the same value of experience for people with all kinds of disabilities as you do to those visitors without disabilities.
ADA compliance matters for a couple of big reasons. For one thing, nearly 50 million people in the U.S. are living with a disability of some kind. If you make your site accessible only to those who see, hear, or interact with web content in the same way that you do, your business will potentially be missing out big time. An accessible website can make sure that you reach everyone and that you have no barriers that keep customers away.
Perhaps more importantly, the lack of ADA compliance is a legal liability. While it’s true that there are some businesses whose sites aren’t subject to ADA compliance guidelines, the vast majority of websites are required to meet these standards. If you fail to comply with the ADA, you run the risk of being sued. These lawsuits are becoming more prevalent, with major brands and even celebrities being forced to spend thousands on fixes and on legal settlements. By being proactive about ADA compliance, you can protect your business from legal action and bad press.
Now that you know a little more about what ADA compliance means and why it matters, it’s time to take the next step to ensure your website measures up. But how do you ensure compliance?
If you have an existing website, one of the first steps is to have an accessibility audit performed. An audit can show you the scope of the changes you might need to make and put you on the right track to implementing those improvements. You might be able to make some of those fixes yourself — but if the entire site needs an overhaul (or you’re starting from scratch), you’ll want to meet with an expert who can make changes to your site’s code or perform a more customized manual review of your site.
According to the Web Content Accessibility Guidelines, an ADA-compliant website is perceivable, operable, understandable, and robust. This means that your site shouldn’t rely on just one sense for accessibility; that your site should be easily operable with the use of adaptive technologies; that your site should be simple to navigate and understand; and that your site should be responsive on any device or browser.
While there’s a lot more detail that goes into crafting an ADA-compliant site — like the use of descriptive alt text, closed captioning, and certain types of coding — a qualified web designer can help you figure out exactly what your site needs to be accessible to all.
The reality is that ADA compliance is just as important as having a website at all. By keeping this information in mind, you can get started on building or fixing a site that can address every user’s needs while boosting your brand.
With the GDPR having just gone into effect recently, a lot of people are asking questions about what they need to do in order to comply, whether or not they even need to comply, and what the best practices are. One component of being GDPR compliant (or compliant with other regulations) is to have a clear and concise “privacy policy.” Most website owners or businesses are uncertain on whether or not you actually need a privacy policy.
The short answer is most likely: yes, you will need a privacy policy. We’ll get into specifics below.
The simplest answer is that if you collect any kind of information from the users of your website (or customers of your business) that is considered “personal,” then you need to have a privacy policy in place.
Any kind of information that can be used to identify an individual is considered “personal data.” Personal data can include, but is not limited to first and/or last name, email address, billing and/or shipping address, credit card information, phone number, IP addresses, and so on.
For websites, this information is commonly collected if you have an email list or use cookies on your website (which most websites and/or businesses do).
Having a privacy policy, regardless if it’s “required by law” in your situation can still be a great way to build trust with your users or customers. It’s often better to be safe than sorry with a privacy policy, but it’s also a great strategy for helping your customers feel more comfortable browsing your website or providing you with their personal data.
Below are some of the most common scenarios where a privacy policy may be required or otherwise recommended:
A privacy policy is an agreement between you (website and/or business) and the user (or customer) on how you will handle that user’s personal data. In your privacy policy, you will include specifically what kind of data you will collect or request, how it’ll be collected, whether you share any of it with outside parties (known as third parties), and so on.
The privacy policy essentially lays out all the “whats” and “hows” that relate to a user’s personal data within your website or business.
Adding a privacy policy to your website, business, or any other kind of application that collects personal data/information, requires you to have a page on your website dedicated to your privacy policy. Remember that your privacy policy requires you to list certain information about the data you collect, what happens to it, and how your user can modify that information.
The privacy policy needs to be easily accessible, commonly linked on the footer of your website or easily visible when a user is providing information to your website.
If you need help with your privacy policy, want to ensure that you are fully compliant with how you are collecting or handling personal data, or need assistance integrating your policy into your website, you can reach out to us at C2CG. We’ll be happy to answer your questions and get your website fully compliant and protected.
You’ve no doubt heard about the GDPR (General Data Protection Regulation), which focuses on protection of personal data and digital privacy in general. Although the GDPR largely applies to businesses that either a) offers products/services, and/or b) collects personal information from, the new GDPR policy applies to anyone regardless of location.
Today we’re going to break down everything you need to know about what you need in your privacy policy and how to remain GDPR compliant in your business.
One of the goals of the GDPR is to simplify the language used in privacy policies so that the average user can understand exactly what is happening with their data that they’re providing, without needing someone else (like a lawyer) to decipher your intent and processes with their data.
Data collection and processing procedures need to be communicated in a way that is concise, transparent, intelligible, and in clear and plain language. This has been done to avoid the dense legalese that has been commonly used prior to the GDPR.
In addition to simplifying the communication of your processes, your privacy policy also needs to disclose more information than was required prior to the GDPR (while still being clear and concise about it).
Below is everything you need to communicate to your users through your privacy policy?
In order for your privacy policy to be compliant with the GDPR, you need to provide information on the following (while also still being concise and clear for your user):
There’s no need to feel overwhelmed about the GDPR, even if it seems daunting at first when creating your privacy policy and striving to stay GDPR compliant from start to finish. This page will help you get started with the foundation of your privacy policy and what you need to be and stay compliant with the GDPR.
If you have questions about the GDPR or want to ensure that your privacy policy is going to be compliant with the GDPR, you can reach out to us at C2CG and we’ll be happy to help.
You’ve no doubt heard about the “GDPR,” which is short for General Data Protection Regulation, a new privacy law from the European Union. On May 25th, 2018, the GDPR replaces the previous European Data Protection Directive (that has been in effect since 1995).
The primary goal of the GDPR is to enforce a single data protection law and bring all EU member states into it, simplifying the regulation and enforcement of data protection. The GDPR creates guidelines/regulations on how data is processed, used, stored, or exchanged while making it more transparent to users who are providing their data.
Now you might be thinking that the GDPR doesn’t apply to you because you saw “EU” and you’re likely in the “US.” The GDPR doesn’t just apply to people in the EU but rather anyone who processes, uses, stores, or exchanges data of a EU citizen. In other words, if the following applies to you, GDPR needs to be taken into account for your business or website.
Your business has a presence in any EU country.
Your business does NOT have a presence in the EU, but your business or website processes any data of EU citizens.
In short: if your business is established in the EU or a portion of your customer base (or anyone you are using data for) is in the EU, you are responsible for complying with GDPR.
When factoring in a privacy policy and how you structure the management of customers’ or users’ data, you’ll need to know what classifies as personal data. Any of the following is considered personal data of EU citizens, which boils down to any information relating to an “identified” or “identifiable natural person.”
Basic Identity Information – including name, email, address, ID numbers
Web Data – IP address, location, cookies, RFID tags
Health Related Data – about an individual’s health, their genetics, and biometric data
Racial and/or Ethnic Data
Political Opinions
Sexual Orientation
And any other information that can be directly linked to an identified or identifiable person.
GDPR has provided a set of instructions that may be required, depending on your business and how you utilize the information of your customers/users.
Encrypt and pseudonymize the personal data of customers/users.
Make provisions for regular testing an evaluation of technical and organizational policies for the security of data.
Maintain confidentiality and integrity of processing systems and services used in relation to personal data.
After any physical or technical incident, restore the availability and access to personal data in a timely manner.
There’s a lot that goes into the GDPR and the new regulations on how you handle the personal data of EU citizens, especially when you consider that penalties can be in the millions of euros. There’s no need to be intimidated as you learn more about the GDPR and what you need to do (and if you even need to do anything). You can always consult with experienced web professionals who have a clear understanding of the GDPR and what your business or website will need to do in order to effectively comply with the new regulations.
Contact us today at C2CG about all things GDPR. We’ll take hard work off your shoulders regarding GDPR compliannce.
The ProjectHuddle Website Plugin for WordPress allows you to easily embed Project Huddle code for website projects.
Once the plugin is installed on the website you wish to create a project for head over to your project huddle dashboard and copy the “Install Website Code” under the website settings page.
Then head back over to the website where you wish to install the code and do the following.
a. Go to Settings >> ProjectHuddle Website
b. Paste the code
c. Save changes
That should do it.
This March the West Palm Beach web design and online marketing firm was recognized by the Ecommerce platform WooCommerce, from the developers of WordPress.
Boynton Beach, FL — After earning “Silver Woo Status” on the WooCommerce platform in 2016, C2 Consulting Group (C2CG ) achieved one of its 2017 goals early this year: being named an official “Gold Woo Expert” by Automattic. Automattic, best known for the ubiquitous content management system WordPress, named the West Palm Beach web development firm a “Gold Woo Expert” in March.
After being selected to join a small group of Silver Woo Experts around the world, C2 Consulting Group is now part of an even more exclusive club. The firm is one of only a handful of Gold Woo Experts in the world.
Carlos Caneja, President of C2 Consulting Group, says his firm has been implementing creative web development services and solutions since 2010, and he is proud to see that work recognized.
“Our clients come to us when they have a problem no one else can solve,” says Caneja, who has nearly two decades of Ecommerce and Information Technology experience. “Over the last year, we’ve engaged clients that required extensive WooCommerce customizations as well as custom plugin development in order to achieve their business goals with the WooCommerce platform.”
WooCommerce is an open source Ecommerce plugin for WordPress, and the program is designed to help online merchants of all sizes reach their Ecommerce goals. WordPress currently powers 75 million websites, or about 25% of all websites. The WooCommerce platform assists more than 380,000 online retailers by making it easier for these WordPress sites to handle Ecommerce transactions.
As one of the only Gold Woo Experts, Caneja says the C2 Consulting Group will continue to use its E-commerce experience to help clients implement innovative ideas.
“C2CG becoming a Silver Expert last year was great, as Silver Status is for companies that clearly know what they’re doing. But reaching Gold Status is a sign that C2CG is doing excellent work at the highest level. We plan on continuing to push the envelop throughout 2017 and into 2018.”
About C2 Consulting Group
Since its founding in 2010, the company has offered customized strategies to help clients achieve their goals—including branding, web design, web development, SEO, and online marketing. C2 Consulting Group also offers a custom ROI tracking system, featuring proprietary call tracking software and web-2-lead technology. To help clients keep up with the fast-paced online environment, the company focuses on results-based strategies for continuous improvement and success. For more information, visit the C2CG website at www.britecode.io.
If there’s one thing the Internet and technology isn’t, it’s consistent. Both are constantly evolving and changing up what we once knew. So it can be an exasperating task to stay on top of the Internet trends. Fortunately, we’ve done our research. Here are the three current Internet trends you need to know about.
It’s no surprise that mobile devices are dominating the Internet. After all, just think about your own habits. When you want to quickly search something online, you probably reach for your iPhone or iPad instead of loading up the desktop or laptop.
So it’s no shocker that today, Internet usage from devices other than a computer is over 30%, in comparison to only 10% in 2011. Break that math down a little further and that means almost one third of your website traffic comes from people not using a computer.
Smartphones and tablets aren’t the only devices being used to access the Internet either. With Smart TVs, smart watches, wristbands and gaming consoles quickly becoming must-have items, your website needs to responsive across all devices.
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With so much content and websites online, people no longer expect to find exactly what they’re looking for when they conduct a search via Google or any other search engine. So, people changed the way they were searching.
Instead of typing generic search terms into search engines, such as “smartphone repair”, they’re searching for something more specific such as, “iPhone 6s cracked screen repair.”
Additionally, people are starting to enter full questions into search engines instead of basic terms, such as “cold symptoms”. Instead, they are typing in “what are the common cold symptoms in adults?”
You can take advantage of this Internet trend by producing quality content that incorporates long tail keywords and specific search term. Create blog posts that answer questions, so you can put the question search terms right in your content, and provide specifics and details of your product/services available to target specific search terms.
Anyone can build a website, but like most things in life, not all websites are created equally. Today, there are so many high quality websites that have been built by multi-billion dollar corporations, such as Facebook, Pinterest, Google, Apple, etc.
As a result, people expect to see similar quality across the board, or Internet, rather. They expect to see high quality, professional designs that are aesthetically pleasing.
If your web design is outdated, it will stick out – and not for the right reasons. A poor website design leaves your visitors with a bad impression of your business. On the contrary, if you have an excellent web design that is visually appealing, your traffic is likely to stay on your website 3 times longer. This also increases the chances of them making a purchase.
So one of the biggest Internet trends of today is that more and more businesses have high quality websites.
Now that you know the top 3 Internet trends of today and what they’ll do for you, it’s time to put them into action.
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