Google has taught you a lot, and the truth is that if you aren’t staying up to date with their information, you’re missing out on the most optimal experience that can be provided from a search engine. Since there is a […]
Google has taught you a lot, and the truth is that if you aren’t staying up to date with their information, you’re missing out on the most optimal experience that can be provided from a search engine. Since there is a […]
Just because you have a visually appealing, SEO-rich website doesn’t always mean that you’re seen as high-ranking worthiness in Google’s eye. Many people forget about one of the important ranking factors out there; site speed, and although it isn’t as vital as some of the other 200 plus ranking […]
Without utilizing SEO practices on your website, you’re selling your success short. Google is basically the God of the Internet as they have completely transformed the online marketing industry with their consistent algorithm updates, tactics and tools used to engage viewership and traffic to your website. Now, the thing […]
Forget the car salesmen tactics because things have changed within the industry that will significantly improve your business as a marketer; as long as you’re utilizing the newfound information, that is. Previously, marketing tactics have continued to be fairly straight forward for years, but with the modern world of […]
The power of SEO has taken over the industry, and despite being able to read an overload of articles pertaining to this subject online, SEO really isn’t all that simple. In fact, it’s risky business that is super complex, and that also comes with a variety of factors to […]
If you loved the Android brand before, you’re about to have your gamer thumbs, channel-changing fingers shake with excitement because 2015 is bringing a whole new era of technology. Currently, Android offers a variety of gadgets available for the car, on your wrist, in your hands and soon enough, […]
It’s the Heartbleed Virus that has been slowly taking over the Internet for years, but only recently has it come to the public eye. If you’re pretty techie or considered the ‘computer nerd’ in your social circle, chances are that you have come across a couple of these previously, […]
The entire trend pertaining to responsive web design has been continuously changing but has finally come to a conclusive idea of flat designs. These kind of layouts focus on matching all forms of digital media in order to support all devices such as; laptops, desktops, Smartphones, tablets, […]
Google has taught you a lot, and the truth is that if you aren’t staying up to date with their information, you’re missing out on the most optimal experience that can be provided from a search engine. Since there is a significant increase in people using their mobile devices to access webpages, chances are that you too, pull out your phone to find the latest information. You’ve probably also been frustrated with not being able to find relevant and/or timely results because not all webpages are mobile-friendly. What’s worse is when you can’t even find the information you’re searching for. Google has launched two new changes that will help users find more mobile-friendly webpages, and whether you’re the one searching for some content, or a company providing it, these important changes are definitely worth listening to.
Google has a lot to do with the ranking within search engine results. As of April 21, they will be placing importance on how mobile-friendly a website is. As a result, businesses that provide a webpage that is up to date with mobile-use will have a better SEO ranking, and users will then be able to find such companies that provide relevant content. Google also provides a guide to help businesses provide a mobile-friendly webpage. Their webmaster tool also offers you the option to test just how mobile friendly your site is.
Google will now be using information from indexed apps to help determine the ranking for signed-in users that have the application installed. This change is effective right now. What this means for you is that Google will be able to find app content that is relevant to what the user is searching for. Again, giving businesses a better ranking in the search engines and providing users with more relevant information from their searches. If App indexing is all new to you, then it is highly recommended to check out Google’s easy-to-follow guide that will teach you how to apply App indexing.
Google is constantly changing things up, but it’s always for the better of businesses and the users of its search engine. This leaves those search results (and company webpages) that don’t place importance on their online marketing strategy and customers’ experience in the dust… Or at the very least, further in the search engine results.
Just because you have a visually appealing, SEO-rich website doesn’t always mean that you’re seen as high-ranking worthiness in Google’s eye. Many people forget about one of the important ranking factors out there; site speed, and although it isn’t as vital as some of the other 200 plus ranking factors, this element of your webpage shouldn’t be ignored. If you’re not sure where your website’s speed is, you can utilize Google’s free tools that allow you to test your pages for both desktop and mobile use. More importantly, it’ll provide you with suggestions as to how to enhance your website’s performance. Here is everything you need to know, whether you’re starting from the bottom up or already have a developed webpage and need to optimize it’s speed.
Your sites overall performance is a key factor in how Google ranks your website. If your landing page isn’t working effectively and quickly, your ranking is jeopardized, but what most people don’t know is that your Ad Rank and advertising costs are also going to be affected. With a slow website, people are likely to click that “back” button that gets them away from your website, and Google’s sees this as a poor user experience, which hurts your conversion rate.
What does this all mean? The following stats should will show you just how important your user’s experience is, not only in the eyes of Google but also in the eyes of your success.
There are a variety of suggestions you should work through to ensure that your website’s speed is working to its fastest possibility. These factors are as basic as selecting high quality website hosting, as complex as website design and everything in between like modifying your caching system. First, take advantage of Google’s tools; Pingdom and Pagespeed Insights to see where your site’s speed is at, and then work through these suggestions to enhance it.
Google offers many charts that show you vital information pertaining to the performance and success of your website. One of them combines the two and will show you the relationship between your slow website and user experience. Sometime as little as a large file can truly slow down the entire website significantly which decreases the user experience, but you’ll also be able to see how many of them wait to receive the content you provide.
Your website design can also play a huge part is slowing things down. While designing your very own website from ground up is a proud moment, investing in a web designer that knows how to create an incredible website and simplified coding that is timely. They’ll also be able to inform you if your web pages are just too busy, and as such, will be able to simplify that as well.
To instantly decrease the amount of time that is spent loading your website, try to reduce the size of images. This is actually a fairly easy process and there are many tools out there to get your images smaller without jeopardizing the appearance of them, or sacrificing your website’s visual appearance as a whole.
While you don’t have to purchase the most expensive hosting service out there, the cheapest really isn’t going to cut it today. You get what you pay for, so always choose hosting from a reputable company, and more importantly, one that is appropriate for the type of website and technology you are using.
These changes could be very simple for you to implement, or timely or costly depending on how severe your site’s speed is suffering, and although this is only a minor ranking factor within Google’s ranking regime, it shouldn’t be overlooked. Your user experience is a huge component to your success, and if everyone is clicking off of your website within seconds because it won’t load, your webpage really isn’t serving its purpose anyway, right?
Without utilizing SEO practices on your website, you’re selling your success short. Google is basically the God of the Internet as they have completely transformed the online marketing industry with their consistent algorithm updates, tactics and tools used to engage viewership and traffic to your website. Now, the thing that surprises many people is that there are 2 different kinds of SEO; onsite SEO(content) and offsite SEO (link building) – and between the two, there is on that is taking the spotlight as one of the most significant marketing practices.
While Google is constantly changing what’s the ‘best practice’ in the industry, SEO as a whole has always remained on top; alternating between onsite and offsite. Currently though, onsite SEO has taken the lead which means that you should be putting the link building lower on your priority list and placing higher importance on content put on the front page of the site. Offsite SEO comes with a lot of penalties, and ways to take advantage of the tools which is likely why it is taking a seat in the passenger side. By Google raising importance on Onsite SEO, they can eliminate those individuals out there who manipulate the rules and regulations to get higher rankings, and reward those who genuinely practice Google’s online marketing regimes.
It is no secret that you can spend hours on end optimizing your website to coincide with Onsite SEO, without seeing a huge change in traffic and ultimately, the success of your website. This is because there are two kinds of people who utilize this industry-winning marketing regime; those who understand SEO, and those who really don’t. Of course, you want to be the prior to ensure that your invested time is well worth it in the end.
You cannot go too far with Onsite SEO without knowing your keywords. You need to know what people are searching online for, and with that, you are able to create content formed around what people want; making your website a valuable source of information. So, start your SEO practices by determining what your website is talking about, and how people are going to go about finding such information; or in other words, what will they type into the search engine to find the content you are offering. Those are keywords.
Once you have your keywords down and have implemented them into your content, naturally (super vital), you need to make sure that your content is saying exactly what people are looking for. Does your content answer the questions of the keywords? For example; if you have a travel website and use the keyword ‘things to do’ but never actually answer the question, your SEO marketing game isn’t on point. It all goes back to utilizing keywords naturally while also providing the audience with what they’re looking for. A better example is to think about company website pages, such as a ‘service’ page. While the website may list the services, the actual keyword isn’t necessarily being used appropriately, thus, not actually working. To enhance the use of keywords and also answer the desires of the audience, the company will create individual pages for each service provided. It just elaborates the content. Some other important places to input your keyword(s) include; the title, meta description, headings, and image alt tags. Again, just be sure to input the keywords naturally.
One major component of Onsite SEO is the speed of your website and many people completely ignore this issue that can drastically decrease your Google ranking and SEO status. It’s not brain science though; when a site runs slow, people are less likely to use it as it isn’t as fulfilling. Use a website like webpagetest.org to ensure that your loading times are sufficient; not only for your audience and Google, but for your own success as well. Another vital thing to look for on your website is error pages; as that certainly puts the speed of your website and audience at a halt. Log into your Webmaster Tools and see if any of your pages have 404 errors. Many people have no idea that they’re site is full of dead ends, and Google isn’t a fan.
The rules of Google Onsite SEO may change frequently, but they’re extremely easy to follow and the benefits are incredible and will thoroughly increase your ranking and overall success of your site. Now, if you have considered manipulating the rules to enhance your SEO rankings, think again. Google is the God of the Internet again; and they will find any faults and penalize your website accordingly. Stick to these simple and easy to apply tips and your marketing regime will be smooth sailing.
Forget the car salesmen tactics because things have changed within the industry that will significantly improve your business as a marketer; as long as you’re utilizing the newfound information, that is. Previously, marketing tactics have continued to be fairly straight forward for years, but with the modern world of technology quickly taking over every industry, things have now drastically changed. In fact, modern marketing doesn’t really have too much to do with the traditional ways. The practices are completely innovative, revitalized and enthused with technological practices that were rarely, if ever, used before. While some choose to stick with the traditional, immature marketing route, one must first know that adapting to the maturer change can bring a compelling increase in revenue as well as much more. Whether you’re a company looking for a marketing guru, or a marketer yourself, it’s time to get modernized.
Data drives success in today’s world of business. With every click reported, link added, keyword text used and photos implemented into your company, you are utilizing modern marketing. As such, many of the core marketing tactics such as data management, analytics and targeting have been revitalized to fit the technological changes. Everything is tracked and sent back to the company, and as a result, they are then able to analyze the statistics to narrow in on key factors that will improve the business overall, such as targeting audience, search words and devices used to access your information. Now, business strategy experience and traditional marketing brand management still remain at the top of the list for being two of the most important business tactics, but data analysis takes a close third. However, data analysis is a key component in the first two mentioned, and for this sole reason, one might say that it deserves the number one spot. Regardless, all are vital in modern marketing, as.
With all of that said, you may be wondering what you can expect with the changes of modern marketing. By hiring or being a mature modern marketer, you’re able to certainly improve revenue growth, and this is accomplished in a variety of ways. The majority of companies who took on modern markers said that they received an impressive marketing share and approximately half also said that they enjoyed the leading position. In regards to the workplace, approximately 1/4th modern marketers received national recognition as one of the best places to work. This is certainly exposure that comes with exponential benefits on all sides. As for the targeting and customer understanding, more than half of the companies used data analytics to gather techniques to find their major audience. The most astonishing number is that more than 3/4th of the companies utilizing modern marketing tactics agreed that by finding their newfound targeted audience, they were able to address specific situations, audiences, and needs were met accordingly which definitely results in a much higher customer appreciation as well. When it came to adjusting to the tools of today’s style of marketing, more than half successfully combined their data management.
If you don’t have the answer to that already by reading the previous statistics, then yes, the additional work is certainly worth it. While the benefits are obvious, marketers who transitioned to more modern marketing practices, specific to targeting, conversation, data and engagement, saw positive business results. Increased sales were one of the primary benefits, and streamlined profitability closely followed. So, not only did these companies receive higher sales, but they also achieved consistent growth by utilizing mature marketing as they were able to better focus on strategies that worked specifically for their audience and niche. All of this was determined by utilizing data analytics.
Modern marketing does take more time to implement, but the potential and growth that follows is worth the time. The old ways of marketing just aren’t cutting it in this world of technology. Now, instead of thinking that you know your audience, or what they want; you can utilize modern marketing strategies and allow the tools to show you exactly what you need to know to further your business as a whole.
Statistics based from Eloqua’s Research.
The power of SEO has taken over the industry, and despite being able to read an overload of articles pertaining to this subject online, SEO really isn’t all that simple. In fact, it’s risky business that is super complex, and that also comes with a variety of factors to be concerned about. This might even be the very reason why you have not yet indulged into the world of backlinks, keywords and the rest of the jargon that surrounds search engine optimization this far. While some fully entertain this modern day way of marketing, and others are a bit more hesitant. In order to determine whether it’s truly the correct path for you and your business, there are some things you must know.
So, you decided to take the SEO plunge and invested a significant (and possibly grueling) amount of time to get your website Google savvy, but the end is far from near. Google is consistently changing the rules surrounding SEO, and if you’re not up to date with the latest guidelines, you risk losing your rank in the search engines and it could even result in a red flag from the internet God itself.
That’s also not to mention that there are a variety of search engine rules that are hard-to-follow and that also have a lot of gray area that simply isn’t covered. The confusion will be almost unbearable for someone who is only starting to get into SEO now. Your marketing degree may not do much for you unless it’s catered to the future. The SEO guidelines are full of text that is troubling and the jargon is near-impossible to understand, and as any SEOer knows, if you aren’t following the guidelines precisely, you aren’t gaining the benefits of investing in this marketing tool.
Even if you are to fully understand the current guidelines that Google has put out there (since it’s always changing), you still aren’t guaranteed anything at all. This is another risk that you take on when investing time and money into utilizing SEO practices. You put forth an incredible amount of effort to learn all about SEO, and even more to input the rules into your website, but all of that may not result in any benefit to you. While one may argue that very little comes with a guarantee within the business world, we should remind you that there are online marketing tools that guarantee results, such as AdWords which is a service in which you pay a dollar, you are likely to receive a couple of clicks. The results are also fairly instantaneous.
Google itself has even warned people of any SEO services that offer a guarantee, but this is a huge contradiction because SEO is said to guarantee better rankings. Confused? Join the club. Now, let’s go back to hiring an SEO company since this is an avenue many people explore. That company still can’t predict what changes Google will make in the future. Thus, they can’t guarantee that, despite their best efforts and work, that it’ll do anything for you, and you could be left completely redoing everything you just paid for, and likely will due to the never-ending-changes. A reputable company should inform you of these factors as well.
So, let’s say that you still decide to do the SEO thing. You’ve done your research, you understand the rules and have implemented them correctly, and understand that there is no guaranteed results, but you still feel like it’s the correct solution for your business’ marketing plan. You should expect to not have results anytime soon. SEO takes time, right from the beginning to the invisible end. It’s a long term marketing strategy that could work, but not necessarily for everyone or at all. Rankings may not also get you leads, or sales. It’ll get you higher ranked in search engines but it isn’t going to get you anywhere without clicks or calls to your business to purchase your goods and/or services.
While there is a higher risk when taking on the SEO strategy, it also comes with higher benefits… if it works. Our suggestion to you is to dip your feet into the online marketing industry before diving in head first. This will allow you to decrease your risk of putting forth time, effort and funds without any sort of outcome; or positive one, rather. If you don’t understand the complexity of SEO, it won’t ever work for you. Educate yourself first, and then move forward because with SEO, there are some risks.
If you loved the Android brand before, you’re about to have your gamer thumbs, channel-changing fingers shake with excitement because 2015 is bringing a whole new era of technology. Currently, Android offers a variety of gadgets available for the car, on your wrist, in your hands and soon enough, things are going to be taking to the big screen. The most recent development is the Android TV, which was recently showcased in Las Vegas at the Consumer Electronics Show, and what you’re about to hear should have you excited for what’s in store for television in 2015.
As of this Spring, major television brands such as Sony, Philips, Sharp and ToP Visions will start to ship out systems that are powered by Android TV specifically. The benefit of purchasing one is that the device is already set up and enthused with the Android capabilities. So, there is no need for you to plug in anything extra; and we all know that the maze of cords behind your entertainment system is driving you insane. That’s not the only way Android TV is going to make your life more simple though. The remote control that comes with the Android TV allows you to access everything from TV to movies, games, shows and even your apps that you’ve downloaded. Soda Crush on the big screen, anyone? More importantly, you can finally clear your coffee table of 5 different remotes! One of the coolest features is that you can find everything you want with the voice search feature. Gone are the days of channel-flicking; or rather, guide-page flipping. Life is getting simpler with Android TV.
If you don’t have an Android TV or feel the need or have the financial means to purchase one, it isn’t bad news for you either. Android has you covered. You can actually purchase a gaming console from Razer that is already powered by Android TV.This will allow you to get in on all the action without having to purchase an entire new TV. The high-performance specs of Razer’s Forge TV will provide you with that astonishing picture Android devices are highly recognized for, whether you’re playing the latest GTA, catching up on your reality TV, or busting some candy in Candy Crush. You will also receive a wireless game controller with this system, and can even stream your PC games right onto the TV itself. Again, simple living is a huge bonus of getting your hands on this tech device. Huawei is another company working to bring more features to the Android TV by adding a steaming media player, but this won’t be ready until later in the year.
Back in 2008, the Android was debuted as they launched a phone, and a couple of years later, the brand is collaborating with a variety of TV partners to even further the consumer’s experience utilizing their flawless and innovative features. It just keeps getting better, and the options get even more vast. Even the Android TV comes in a variety of different screen sizes, all that include 4K displays, to ensure that everyone can get their hands on the latest gadget. Android isn’t just a tech brand, but a way to make life easier for you to enjoy. This is probably why it has become as popular as it has today.
2015 is looking pretty good in regards to technology, and your soon-to-be less complex life. You basically get it all in one device which is the current trend of technology; allowing you to do it all with one device. With the vast evolution of Android products, one might say that this brand is a technology guru. It’s time to start reimagining your living room, folks.
It’s the Heartbleed Virus that has been slowly taking over the Internet for years, but only recently has it come to the public eye. If you’re pretty techie or considered the ‘computer nerd’ in your social circle, chances are that you have come across a couple of these previously, but if not, you’re not S.O.L. Even the techiest of nerds aren’t understanding the Heartbleed Virus. It’s floating around the internet as we speak, and even recently got ahold of thousands of Canadian social security numbers and taxes. Is it as dangerous as it sounds, you ask? Let’s find out.
The virus attacks the OpenSSL of your software which is a piece of security on websites. With OpenSSL, websites are able to provide encrypted information to those who visit their site, which essentially tracks and secures all data such as passwords, usernames, and user’s browsing cookies, so other’s on the site can’t see it.
With the most recent OpenSSL version (1.0.1 launched on April 19th, 2012), there was a little bug that came with it which allows a person (and nasty hackers) to get any information on the memory of a site, without even leaving a footprint. As a result, user names and passwords were taken, as well as credit cards, social security numbers in worst case scenarios. (Sorry, Canada). It was an honest mistake and glitch in the system, but it still doesn’t change the fact that the Heartbleed Virus is happening.
Run! Just kidding. Since the Heartbleed virus is so specific, fewer servers have been affected than what you may believe. While some have estimated that 60% of all internet serves have the bug, it’s believed to actually be as low as under 17.5%. As soon as the discovery was made, the OpenSSL software quickly patched their 1.0.1. program (Now, 1.0.1.g). It is quite possible that even some who installed the infected version may not have been affected at all.
So, do you need to worry? Sure, but there is no need to panic. First, you should change your passwords, especially for services confirmed as vulnerable (Google and Yahoo). You should also be changing your passwords regularly anyway, so this is no big deal. If you can’t keep tabs on your password changes, use password manager apps.
As a little bit of good news, chances are that even if the virus got ahold of your password, the chances of them matching it up with the abundance of usernames it likely has is near impossible. However, people are still taking this precautions and companies are changing encryption keys so ensure that any new data is not vulnerable.
Other than that, you’re probably okay. Relax. The Heartbleed Virus may not have even gotten your information, and as mentioned, unless they’re a puzzle genius, matching it up with the correct combination is near impossible. Just change your passwords and make them at least 10 characters long, with upper and lower case letters and add in a few numbers.
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The entire trend pertaining to responsive web design has been continuously changing but has finally come to a conclusive idea of flat designs. These kind of layouts focus on matching all forms of digital media in order to support all devices such as; laptops, desktops, Smartphones, tablets, and of course, everything that will be released in the future.
The idea for responsive layouts throughout flat designs is to have a single set of codes that will work flawlessly on all devices. There is an assumption that responsive websites are set for mobile browsers only, but this isn’t the only purpose. It’s a basic canvas that becomes dynamic throughout the brilliant illustrations and graphics that are integrated into the layout. The CSS3 media queries provide developers with the ability to customize layouts, whether the site has limited or expanded screen capabilities.
Using this to your advantage means that you do not need to have a variety of different codes to coincide with the various means of technology. One code for all, and then you can customize them as needed.
There has also been a significant increase in people who are building websites for retina devices which were first engineered by Apple with their iPhone 4.. Retina screens are now integrated into all of Apple’s latest products because these screens are twice as dense as other LCD screens. They have the same amount of pixels but digitally, twice as many pixels can be used to fill the same space providing a better visual. For pixel-enthusiastic web designers, this means that they have the ability to create two sets of images with the retina devices. First, they use the sample of the image to double the resolution and then save the standard image at half of the size. Since the larger images get scaled down to the standard resolution, the appearance is significantly clearer and much more crisp on retina screens.
Within web design, there is the CSS position of having header bars “fixed”. This essentially means that the header remains at the top of the page, even as the visitor scrolls down. This allows easy access and navigation throughout your site and makes the experience for the viewer much more user-friendly and enjoyable which is crucial to encouraging viewers to come back and utilize your site. After all, no one enjoys having to scroll up just to go back to the home page.
The best thing about fixed headers is that they can work on almost any website, even the most basic or complex forms. As a result, social networking websites, blogs and even design studios and companies have started to take advantage of this feature that can be quickly added. There is no reason to not opt for a fixed header bar… Unless you simply want to have a web design that is more difficult for the user.
This is a trend that has definitely made a comeback. Large background photos were once seen as a poor choice of web design as they are often fairly too busy for the trend of flat designs. However, with the changes in technology, large photo backgrounds can now be integrated into the layout flawlessly while also ensuring that it flows naturally. It is a fabulous way to captivate the attention of your visitors but you must blend your large photo background into the entire layout so it doesn’t seem to harsh and busy, but rather fluent and pleasantly appealing. This is also a fabulous way to create brand recognition on your website.
With the new CSS3 properties, you can now play around with the opacity edits of your page, and this can come in handy for the previous trend of having large photo backgrounds as it will aid in the blending process. That’s also not to mention that this can be done without any photo editing program which had to be used previous. You can control the transparency on any modern web browser right within the CSS.
Another creative way to use the transparency edit options to your advantage is through rgba() color syntax. While in CSS, you can select specific colors suing Red, Green, Blue and Alpha-Transparency values. As a result, the syntax rgba(255,255,255,0.6) would make the color white at only 60% opacity. It makes the trend of flat designs much easier and personalized. Gone are the days of appearing generic
Although this isn’t a new trend of web design, it has really taken off this past year. Infinite scrolling is a loading technique for layouts that allow for new things to load as you continue to scroll. With this element, you don’t have to constantly click to see more as the next set of information automatically loads. It is extremely simple and emphasizes the user-friendly appeal of your website. This is used on all kinds of websites but typically works best on blogs, search result pages and websites that has constant updates or a continuous flow of content.
This trend allows an extra dose of contrast and creativity to be accentuated within flat designs. Since a flat design is detailed minimally, taking advantage of simple features like deep box shadows emphasized the flat design without adding way too much that it affects the basic concept.
A neat feature is that you can also use Codrops to set a time for the animations, and although this is a new feature, it is certain to hit it’s all-time peak for web designers as it works flawlessly with flat designs. You can add a spike of creativity within your basic layout without having to do any scripting.
This is a complex subject and is merely impossible to thoroughly cover in one category. However, single-page designed websites have been around since the beginning of the internet and has been consistently growing in popularity over the years. They’re basic which is on trend with flat designs, and straight to the point which is what the World Wide Web has made us accustom to – Convenience. You can also integrate the infinite scroll onto your website to easily make it a single-page web design.
Happy Thanksgiving from all of us at C2 Consulting Group