[accordian][toggle title=”What is PPC advertising?” open=”yes”]PPC, or Pay Per Click advertising, is an online advertising method used on Search Engines and Websites across the internet where an advertiser is charged only when their ad is clicked on. Pay Per Click advertising is designed to help businesses drive quality, targeted traffic to their Website in a cost-effective manner.[/toggle][toggle title=”What’s the difference between Pay Per Click and Organic Search Engine Optimization?” open=”no”]Pay Per Click positions are paid ads located on the right, bottom or side of a Search Engine Results Page; whereas, Organic positions are natural or non-paid results. Organic listings gain positions from Search Engine Optimization techniques including optimized Website content and link building.

[/toggle][toggle title=”Are results measurable?” open=”no”]Both of the major PPC engines offer conversion tracking along with a plethora of other reporting features. E-Power Marketing also recommends using 3rd party reporting software as well.[/toggle][toggle title=”What is a Landing Page and do I need one?” open=”no”]A Landing Page is a specific Web page designed as the user destination after clicking on your Pay Per Click ad. A well designed Landing Page will continue from where the ad left off and will lead to better ROI. Landing pages allow businesses to better explain their product or service, and sell their goods to those interested enough to click on their ads. When developed and optimized correctly, Landing Pages can turn visitors into customers.[/toggle][toggle title=”What is the Google Display Network?” open=”no”]The Google Display Network is made up of thousands of Websites ranging from the New York Times to small Websites that exist only to display Google AdWords advertisements for collecting ad-sharing revenue from Google.[/toggle][/accordian] [accordian][toggle title=”What is Remarketing?” open=”no”]Remarketing, also referred to as retargeting, is an advertising method that allows you to reach individuals who have previously visited your Website, by showing them relevant ads when they’re visiting sites on the Google Display Network. Remarketing can help improve the ROI of PPC campaigns by taking advantage of lost visitors and turning them into customers.[/toggle][/accordian] [accordian][toggle title=”What is the Google Quality Score?” open=”no”]The Google Quality Score is the basis for measuring the relevance and quality of your Pay Per Click ads, keywords, and landing page. Quality Score is calculated each time an ad enters the auction.

Several factors within an account are taken into consideration when calculating Quality Score, including past clickthrough rate, account history, keyword and ad relevancy, and landing page quality.

Optimizing your PPC program for relevancy will boost your Quality Score and achieve a higher ad position at a lower cost than your competitor.[/toggle][/accordian] [accordian][toggle title=”How do I get better results from my PPC campaigns?” open=”no”]There is no simple or standard approach to improve any one PPC campaign, as all campaigns perform differently. However, start by asking yourself these questions:

Am I targeting the right key phrases?
Am I targeting the right regions?
Do I have compelling ad copy?
Do I have a well designed Landing Page?[/toggle][/accordian]