Mobile Friendly Websites Are Getting Google’s Praise starting April 21st

Google has taught you a lot, and the truth is that if you aren’t staying up to date with their information, you’re missing out on the most optimal experience that can be provided from a search engine. Since there is a significant increase in people using their mobile devices to access webpages, chances are that you too, pull out your phone to find the latest information. You’ve probably also been frustrated with not being able to find relevant and/or timely results because not all webpages are mobile-friendly. What’s worse is when you can’t even find the information you’re searching for. Google has launched two new changes that will help users find more mobile-friendly webpages, and whether you’re the one searching for some content, or a company providing it, these important changes are definitely worth listening to.

Change #1: Mobile Friendly Ranking

Google has a lot to do with the ranking within search engine results. As of April 21, they will be placing importance on how mobile-friendly a website is. As a result, businesses that provide a webpage that is up to date with mobile-use will have a better SEO ranking, and users will then be able to find such companies that provide relevant content. Google also provides a guide to help businesses provide a mobile-friendly webpage. Their webmaster tool also offers you the option to test just how mobile friendly your site is.

Change #2: App Content Ranking

Google will now be using information from indexed apps to help determine the ranking for signed-in users that have the application installed. This change is effective right now. What this means for you is that Google will be able to find app content that is relevant to what the user is searching for. Again, giving businesses a better ranking in the search engines and providing users with more relevant information from their searches. If App indexing is all new to you, then it is highly recommended to check out Google’s easy-to-follow guide that will teach you how to apply App indexing.

Google is constantly changing things up, but it’s always for the better of businesses and the users of its search engine. This leaves those search results (and company webpages) that don’t place importance on their online marketing strategy and customers’ experience in the dust… Or at the very least, further in the search engine results.

About the Author: Carlos Caneja

With nearly two decades of career experience in IT and online commerce, West Palm Beach-based Carlos Caneja currently serves as President of britecode. Since its founding in 2010, the company offers customized, cutting-edge strategies to help clients achieve their goals—including branding, web design & development, SEO and online marketing. His company’s sophisticated strategies and unique understanding of client goals is driven by a one-on-one customer service-driven mandate, utilizing approaches that are fit best for every individual client. Carlos’ mantra for britecode: “Open dialogue is a must when working with our clients, as positive input helps us better understand what they want from each project. It’s how we’re able to consistently deliver results that amaze and impress our clients.” He previously worked for 11 years as COO with Applied Innovations, which provides a wide range of enterprise-grade Windows Hosting services to the online marketplace.

Blog